Webmarkez: Portfolio of Jose Pablo Fernandez Call now +34 661048548
User Experience & Front-End Development in Barcelona by Jose Pablo Fernandez
Welcome to the Portfolio of José Pablo Fernández

User Experience & Front-End Development

Portfolio of José Pablo Fernández

Milestones Pablo helped to Norwegian Air Shuttle to reach the "World's Leading Low Cost Airline Website" award two years in a row while taking to the next level the solutions provided by CMS, CSS & JAVASCRIPT. They did it in collaboration between multiple Information Technology & Creative Services teams based in Oslo, New York & Barcelona. Pablo also shared with Amazon and FNAC the same UX & Front-End Award that was given by Spanish foundation Fundación ONCE to a template that he designed and developed while he was working at Todoebook in 2009. As mentioned by the foundation in the press note, decision was "based on their analysis of accessibility, images, margins, colors and scripts".

Key Knowledge:

Top Activities:


Additional Expertise:

  1. Web Development & API Connections
  2. User Experience & Front-End Development
  3. Search Engine Optimization & Link Building
  4. Marketing Automation & Email Campaigns
  5. Paid Traffic & Advanced Remarketing
  6. Advanced Analytics & Reporting
  7. Content Marketing & Social Media Management
  8. Research, Strategy & Growth Hacking
Call now +34 661048548

Figure: Interactive chart including the percentage of time spent on each skill by year

Top 5 Final Customers:

Webmaster for Norwegian Air Shutter Webmaster for Norwegian Air Shutter
Web Application Service at Adobe Campaign Web Application Service at Adobe Campaign
Front-End & Ecommerce for Casa del Libro Front-End & Ecommerce for Casa del Libro
Front-End & Ecommerce for El Corte Inglés Front-End & Ecommerce for El Corte Inglés
Marketing Campaign for Natura Marketing Campaign for Natura

Top 5 Certifications:

World's Leading Low Cost Airline Website World's Leading Low Cost Airline Website
Best UX Award by Fundación ONCE Best UX Award by Fundación ONCE
B2B Master by Oracle B2B Master by Oracle
Digital Marketing Diploma from University of California, Irvine Digital Marketing Diploma by University of California, Irvine
Best Content Contributor by Opentext Best Content Contributor by Opentext

Videos:

Business Questions

A visual countdown can help to increase a sense of urgency but would it help to Conversion Rate? This environment was developed in Javascript for an AB Test with Optimizely to answer that relevant business question.

Data-Driven Insights

Does a promotional content help if is shown within a carrusel or slider? This environment was developed in JQuery for an AB Test with VWO and insights confirmed a slider doesn't help to Conversion Rate. Conversion Rate is 200% higher even if the content is shown as inline blocks above the fold probably because users were by default ignoring the content that is not in the first slide.

Engagement

Can the layout of the form increase newsletter registrations? Insights from this AB Test confirmed it helps if is shown fixed in the bottom of the screen.

User Experience

Does a shorter drop-list helps to Conversion Rate? This environment was developed to answer that relevant business question.

Conversion Rate

Does a promotional content help to increase the Conversion Rate if is shown above the fold? Yes. This environment was launched in 4 labor hours to answer that relevant business question for Norwegian Air Shuttle in 2019.

Time To Market

Is it possible to reduce Time To Market of a Web Application to 10 labor days? Yes. This Web Application with 15 REST endpoints and a Payment Gateway was launched for Baluwo in 10 labor days in 2018.

Return of Investment

Is it possible for a small company to be competitive? Yes. This ecommerce platform with 50,000 product images, 1,200 URLS of 750 words of original content on each page in 3 languages and Payment Gateway was launched in 3 months for Printlife in 2017.

SHOW MORE GALLERIES

Job Titles & Roles:

Feel free to contact his colleagues through LinkedIn:

[2018-2020] Webmaster at Norwegian Air Shuttle

Pablo helped to Norwegian Air Shuttle to reach the "World's Leading Low Cost Airline Website" award two years in a row while taking to the next level the solutions provided by CMS, CSS & JAVASCRIPT. They did it in collaboration between multiple Information Technology & Creative Services teams based in Oslo, New York & Barcelona. You can contact with Julio Alcolea or Nicola Riva for more datails.

Nicola Riva

He has programming knowledge and digital communication experience. He is a curious person and that helps him to complete his competencies, which he not only fulfills, but also uses to propose solutions beyond what is directly requested. He defends his opinions by proactively providing data and reasons with education, respect and empathy. Doesn't need much supervision.

Nicola Riva as Director of Ecommerce at Norwegian Air Shuttle

[2016-2018] Web Development & Marketing Automation at Grow&Fit

Pablo was responsible for the web development and the online sales of different partners on Grow&Fit′s catalogue during 2016-2018:

  1. Responsible for the Baluwo website application - connections to REST server were developed with additional tools using JQUERY, PHP & MYSQL.
  2. Responsible for the ecommerce, web mobile applications & use cases for Search Engine Optimization in Printlife - in this case Prestashop was customized with additional applications using JQUERY, PHP & MYSQL.
Noelia Llorente

"He has been able not just to make friendly the relationship between programming and communication but also he has been able to make it in coordination with different departments, job positions and goals for B2B and B2C companies in Europe or America."

Noelia Llorente as CMO of Baluwo
Vicent Climent

"It was pretty useful to have Jose Pablo in our web development team because of his deep understanding of the requirements from search engines and social media. He is also able to write clean code, keep calm and work hard to reach the team’s goals."

Vicent Climent as CTO of Baluwo

MORE RECOMMENDATIONS

[2011-2016] Digital Manager, Strategist & Analyst at Quiterian, Actuate & OpenText

Pablo was responsible for the highest revenue of the organic traffic and the highest performance of the front-end behavior to acquire and nurture qualified leads in United States, Canada & Europe for an advanced analytics software now owned by OpenText while reporting to the Head of Marketing.

Dana Guthrie

"Jose Pablo develops and executes digital campaigns for global and regional audiences and is creative, diligent, and responsive. He is adept at driving social engagement working with available content. I would recommend him for any role that requires a mix of technical skills with strong digital and social marketing experience."

Dana Guthrie as Marketing Director of OpenText Analytics
Josep Arroyo

"I have seen during that time how he encouraged and boost results from the teams, taking marketing automation to the next level in one side, but also making web applications more likely to be optimized for search engines. I do recommend him also because of his motivation when he analyze and work under pressure - always bringing data to prove his results at the end."

Josep Arroyo as Director of BIRT Analytics

[2003-2010] Web Development, Digital Marketing & Webmaster at Todoebook

Pablo was responsible for the front-end of up to 20 online bookstores including El Corte Inglés or Casa del Libro, its digital marketing for 30,000 subscribers and its customer service workflows to acquire and nurture customers while reporting to the Head of Marketing.

Luis Abril

“Jose Pablo Fernandez worked for our company and he showed enormous skills while he was developing our goals together with his colleagues”

Luis Abril as President of Todoebook
Call now +34 661048548

Send me a message!

You can also Skype with @webmarkez or call now to (+34) 661 048 548. I will be glad to contact you back!

These are the security characters
Please type the security characters of the previous image in the following input:

By submitting this form you accept the Privacy Policy

Webmarkez supports the right to privacy, including the rights of individuals to control the dissemination and use of personal data that describes them, their personal choices, or life experiences. Webmarkez is committed to protecting Personal Data of the users of our Website. Webmarkez supports domestic and international laws and regulations that seek to protect the privacy rights of such individuals.

"Personal Data" means any information about an identifiable individual. It includes, without limitation, information relating to identity, gender, address, telephone number, e-mail address and date of birth.

This Policy statement outlines our principles with respect to Personal Data collected, processed and used via our Website (the "Website").

The Website is owned and operated by Joé Pablo Fernández Morales. Carrer Sant Salvador, 74. 08140 Caldes de Montbui. Barcelona (Spain). (+34) 661 048 548. From a data privacy perspective this means that Webmarkez is data controller.

Personal Data you provide us and purpose of our collection processing and use of your Personal Data.

All Personal Data you provide us is processed fairly and lawfully.

We are committed to ensuring that your Personal Data is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the Personal Data we collect.

All the Personal Data you provide us is stored in a secure computing environment protected by secure firewalls to prevent unauthorized access.

Blog:

Back to Top | Contact now!