Welcome to the Portfolio of José Pablo Fernández

Paid Traffic & Advanced Remarketing

Milestones Pablo helped to launch 4 campaigns in Facebook Ads, Twitter Ads & Google Adwords including its 40 differents segmentations, ads and landing pages for 10 different countries in 10 labor days to finally reach an amazing 25% of Click-Through Rate and 12% of Goal Conversion Rate - which in this case was "Add To Cart" for Baluwo. But there's much more if you want to follow me:

Key Knowledge:

Advanced knowledge of Google Adwords, Linkedin Ads, Twitter Ads or Facebook Ads.
Advanced knowledge of PHP & JAVASCRIPT for tracking the visitors & run advanced remarketing campaigns.
Advanced knowledge of HTML & CSS for the landing pages.
Good knowledge of Adobe Illustrator, Adobe Photoshop or Adobe Indesign for the Ads.

Top Activities:

Research and identify the right channel to fit each product with its right audience.
Research and identify the best audience segmentation to market using Google Adwords, Linkedin Ads, Twitter Ads, or Facebook Ads.
"Cost Per Lead" forecasting & budget management for both very affordable or very expensive clicks - like the ones for "big data analytics" on Linkedin Ads or Google Adwords.
Paid campaign to reach installations of Android APPs from Google Play using Google Universal App Campaigns
Design, development and execution of campaigns including value proposition, segmentation or keywords, ads, landing pages and thank you pages to ensure consistency and the higher performance.
Design, develop and execute landing pages to ensure its fastest load, its clearest call to action and its highest goal conversion rate.
Profuse use of A/B testing, analytics and reporting.
Development of connections to Google Shortener API, AddThis API or Google Maps API.
Web Development for Ecommerce Module on Google Analytics.
Development for advanced segmentation of remarketing on Google Adwords, Facebooks Ads or Twitter Ads.
Development of back-end applications for data source integration. Data was coming from Search Console, Google Analytics, Eloqua and Salesforce and visualized with CHART.JS to show 360º of each marketing campaign.
Audit, monitor, analyze and report through alerts, scheduled dashboards or custom reports when needed.

Additional Expertise:

Call now +34 661048548

Figure: Interactive chart including the percentage of time spent on each skill by year

Top 5 Final Customers:

Webmaster for Norwegian Air Shutter

Web Application Service at Adobe Campaign

Front-End & Ecommerce for Casa del Libro

Front-End & Ecommerce for El Corte Inglés

Marketing Campaign for Natura

Top 5 Certifications:

World's Leading Low Cost Airline Website

Best UX Award by Fundación ONCE

B2B Master by Oracle

Digital Marketing Diploma by University of California, Irvine

Best Content Contributor by Opentext

Job Titles & Roles:

Feel free to contact his colleagues through LinkedIn:

[2018-2020] Webmaster at Norwegian Air Shuttle

Pablo helped to Norwegian Air Shuttle to reach the "World's Leading Low Cost Airline Website" award two years in a row while taking to the next level the solutions provided by CMS, CSS & JAVASCRIPT. They did it in collaboration between multiple Information Technology & Creative Services teams based in Oslo, New York & Barcelona. You can contact with Julio Alcolea or Nicola Riva for more datails.

He has programming knowledge and digital communication experience. He is a curious person and that helps him to complete his competencies, which he not only fulfills, but also uses to propose solutions beyond what is directly requested. He defends his opinions by proactively providing data and reasons with education, respect and empathy. Doesn't need much supervision.

Nicola Riva as Director of Ecommerce at Norwegian Air Shuttle

[2016-2018] Web Development & Marketing Automation at Grow&Fit

Pablo was responsible for the web development and the online sales of different partners on Grow&Fit′s catalogue during 2016-2018:

Responsible for the Baluwo website application - connections to REST server were developed with additional tools using JQUERY, PHP & MYSQL.
Responsible for the ecommerce, web mobile applications & use cases for Search Engine Optimization in Printlife - in this case Prestashop was customized with additional applications using JQUERY, PHP & MYSQL.

"He has been able not just to make friendly the relationship between programming and communication but also he has been able to make it in coordination with different departments, job positions and goals for B2B and B2C companies in Europe or America."

Noelia Llorente as CMO of Baluwo

"It was pretty useful to have Jose Pablo in our web development team because of his deep understanding of the requirements from search engines and social media. He is also able to write clean code, keep calm and work hard to reach the team’s goals."

Vicent Climent as CTO of Baluwo

MORE RECOMMENDATIONS

[2011-2016] Digital Manager, Strategist & Analyst at Quiterian, Actuate & OpenText

Pablo was responsible for the highest revenue of the organic traffic and the highest performance of the front-end behavior to acquire and nurture qualified leads in United States, Canada & Europe for an advanced analytics software now owned by OpenText while reporting to the Head of Marketing.

"Jose Pablo develops and executes digital campaigns for global and regional audiences and is creative, diligent, and responsive. He is adept at driving social engagement working with available content. I would recommend him for any role that requires a mix of technical skills with strong digital and social marketing experience."

Dana Guthrie as Marketing Director of OpenText Analytics

"I have seen during that time how he encouraged and boost results from the teams, taking marketing automation to the next level in one side, but also making web applications more likely to be optimized for search engines. I do recommend him also because of his motivation when he analyze and work under pressure - always bringing data to prove his results at the end."

Josep Arroyo as Director of BIRT Analytics

[2003-2010] Web Development, Digital Marketing & Webmaster at Todoebook

Pablo was responsible for the front-end of up to 20 online bookstores including El Corte Inglés or Casa del Libro, its digital marketing for 30,000 subscribers and its customer service workflows to acquire and nurture customers while reporting to the Head of Marketing.

“Jose Pablo Fernandez worked for our company and he showed enormous skills while he was developing our goals together with his colleagues”

Luis Abril as President of Todoebook

Call now +34 661048548

Gallery:

Real Success Stories on Paid Traffic & Advanced Remarketing Ordered by Date

Development of tags and events for advanced and custom remarketing with Google Adwords, 2018

Remarketing: How to get advanced segmentation for your ads in Google Adwords, 2018

Paid Traffic: How to get advanced segmentation for your ads in Google Adwords, 2018

Paid Traffic: How to create dynamic ads with Google Web Designer, 2018

Remarketing: How to manage custom events with Facebook Pixel, 2018

Web Development: How to manage member get member program with Baluwo API, 2018

Paid Traffic: How to advertise & remarketing through Twitter Ads, 2018

Campaign of for Big Data Analytics queries in Google Adwords, 2015

Performance

Landing page for Campaign "Top 10 Financial Analytics Trends" by OpenText, 2016

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Videos:

Responsive Ads

How to create responsive advertisement for Google Adwords

Conversion Rate

Does a promotional content help to increase the Conversion Rate if is shown above the fold? Yes. This environment was launched in 4 labor hours to answer that relevant business question for Norwegian Air Shuttle in 2019.

Time To Market

Is it possible to reduce Time To Market of a Web Application to 10 labor days? Yes. This Web Application with 15 REST endpoints and a Payment Gateway was launched for Baluwo in 10 labor days in 2018.

Return of Investment

Is it possible for a small company to be competitive? Yes. This ecommerce platform with 50,000 product images, 1,200 URLS of 750 words of original content on each page in 3 languages and Payment Gateway was launched in 3 months for Printlife in 2017.

Send me a message!

You can also Skype with @webmarkez or call now to (+34) 661 048 548. I will be glad to contact you back!

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