Top 10 Milestones:
2017
Paid Traffic & Advanced Remarketing: Pablo helped to launch 4 campaigns in Facebook Ads, Twitter Ads & Google Adwords including its 40 differents segmentations, ads and landing pages for 10 different countries in 10 labor days to finally reach an amazing 25% of Click-Through Rate and 12% of Goal Conversion Rate - which in this case was "Add To Cart" for Baluwo. Learn more
2017
Web Development & API Connections: Pablo helped to reach a record of “Time To Market” while developing a website application with 15 REST endpoints without documentation and its Payment Gateway just in 10 labor days for Baluwo. First sale was on April 2017 and there’s still an average of 10 sales every day after the first 12 months. Learn more
2017
Search Engine Optimization & Link Building: Pablo helped to a digital magazine with more than 13,000 users per month to successfully recover from a Google penalization and 80% of the users are now coming from organic queries on Google Search for Entrelíneas.Learn more
2017
User Experience & Front-End Development: Customized ecommerce was published just in 3 months with 50,000 product images, 1,200 URLS of 750 words of original content on each page in 3 languages plus a easy-to-use Wizard with Prestashop, PHP & MYSQL for Printlife.Learn more
2016
Content Marketing & Social Media Management: Pablo was two times 1st place as content contributor during the worldwide Awards of OpenText - a canadian company with more than 10,000
employees.
Learn more
2016
Research, Strategy & Growth Hacking: The company reached 10 times more new qualified leads reusing old content as organic posts than what was reached with new paid campaigns while Pablo was working on the ongoing campaign “Daily Post Program” for OpenText in 2016.Learn more
2016
Advanced Analytics & Reporting: Pablo developed a web application for reporting of integrated data coming from Search Engine, Google Analytics, Eloqua and Salesforce using 10 different charts showing evolution and the option to segment by date, country and lead source and the option to download the data in CSV. This took him 10 labor days while he working for OpenText. Learn more
2015
Search Engine Optimization & Link Building: Pablo helped to increase up to 10 times the total of clicks at Google Search Result Page, for queries like "columnar database" (69.62) or "big data analytics examples" (69.65) while he was working on Actuate - a software company in Silicon Valley.Learn more
2015
Marketing Automation & Email Campaigns: Pablo found on 2016 that: the highest is the position of the email opener, the highest is the likelihood to open it in a small device. He did that while tracking the devices target audience of email campaigns in Google Analytics, so he helped the company to improve their email templates. Nurture Campaign for BIRT Analytics Free Trial, for instance, reached an amazing 0,80% of Bounce Rate, 25% of Open Rate and 4,72% of Click-Through Rate. According to benchmarking from Mailchimp, these results are 200% better than the average by companies of "Software & Web".Learn more
2012
User Experience & Front-End Development: UX & Front-End Award is given by Spanish foundation Fundación ONCE in 2012 to Amazon, FNAC and a HTML/CSS interface that Pablo designed and developed while he was working at the pioneer online bookstore named Todoebook in 2009. Decision was made, as mentioned by the foundation, "based on their analysis of accessibility, images, margins, colors and scripts".Learn more
Figure: Percentage of time spent on each skill by year
Top 4 Final Customers:
Front-End & Ecommerce for UNED
Front-End & Ecommerce for Casa del Libro
Front-End & Ecommerce for El Corte Inglés
Marketing Campaign for Natura
Top 4 Certifications:
Best UX Award by Fundación ONCE
B2B Master by Oracle
Digital Marketing Diploma by University of California, Irvine
Best Content Contributor by Opentext
Select a skill to learn more
- Web Development & API Connections
- User Experience & Front-End Development
- Search Engine Optimization & Link Building
- Marketing Automation & Email Campaigns
- Paid Traffic & Advanced Remarketing
- Advanced Analytics & Reporting
- Content Marketing & Social Media Management
- Research, Strategy & Growth Hacking
Roles & Recommendations:
Feel free to contact his coworkers about their recommendations
[2016-2018] Web Development & Marketing Automation at Grow&Fit
Pablo was responsible for the web development and the online sales of different partners on Grow&Fit′s catalogue during 2016-2018:
- Responsible for the Baluwo website application - connections to REST server were developed with additional tools using JQUERY, PHP & MYSQL.
- Responsible for the ecommerce, web mobile applications & use cases for Search Engine Optimization in Printlife - in this case Prestashop was customized with additional applications using JQUERY, PHP & MYSQL.
"He has been able not just to make friendly the relationship between programming and communication but also he has been able to make it in coordination with different departments, job positions and goals for B2B and B2C companies in Europe or America."
Noelia Llorente as CMO of Baluwo
"It was pretty useful to have Jose Pablo in our web development team because of his deep understanding of the requirements from search engines and social media. He is also able to write clean code, keep calm and work hard to reach the team’s goals."
Vicent Climent as CTO of Baluwo
Videos:
Web application and payment gateway for Baluwo in 2018
Web application, payment gateway & use cases for Printlife in 2017
Send me a message!
You can also Skype with @webmarkez or call now to (+34) 661 048 548. I will be glad to contact you back!
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