Top 10 Milestones:
Paid Traffic & Advanced Remarketing: Pablo helped to launch 4 campaigns in Facebook Ads, Twitter Ads & Google Adwords including its 40 differents segmentations, ads and landing pages for 10 different countries in 10 labor days to finally reach an amazing 25% of Click-Through Rate and 12% of Goal Conversion Rate - which in this case was "Add To Cart" for Baluwo. Learn more
Web Development & API Connections: Pablo helped to reach a record of Time To Market while developing a website application with 15 REST endpoints without documentation and its Payment Gateway just in 10 labor days for Baluwo. The first sale was on April 2017 and then there was an average of 10 sales every day during the first 12 months. Learn more
Advanced Analytics & Reporting: Pablo developed a web application for reporting of integrated data coming from Search Engine, Google Analytics, Eloqua and Salesforce using 10 different charts showing evolution and the option to segment by date, country and lead source and the option to download the data in CSV. This took him 10 labor days while he working for OpenText. Learn more
Search Engine Optimization & Link Building: Pablo helped to increase up to 10 times the total of clicks at Google Search Result Page, for queries like "columnar database" (69.62) or "big data analytics examples" (69.65) while he was working on Actuate - a software company in Silicon Valley.Learn more
Marketing Automation & Email Campaigns: Pablo found on 2016 that: the highest is the position of the email opener, the highest is the likelihood to open it in a small device. He did that while tracking the devices target audience of email campaigns in Google Analytics, so he helped the company to improve their email templates. Nurture Campaign for BIRT Analytics Free Trial, for instance, reached an amazing 0,80% of Bounce Rate, 25% of Open Rate and 4,72% of Click-Through Rate. According to benchmarking from Mailchimp, these results are 200% better than the average by companies of "Software & Web".Learn more
User Experience & Front-End Development: UX & Front-End Award is given by Spanish foundation Fundación ONCE in 2012 to Amazon, FNAC and a HTML/CSS interface that Pablo designed and developed while he was working at the pioneer online bookstore named Todoebook in 2009. Decision was made, as mentioned by the foundation, "based on their analysis of accessibility, images, margins, colors and scripts".Learn more
Does a promotional content help to increase the Conversion Rate if is shown above the fold? Yes. This environment was launched in 4 labor hours to answer that relevant business question for Norwegian Air Shuttle in 2019.
Time To Market
Is it possible to reduce Time To Market of a Web Application to 10 labor days? Yes. This Web Application with 15 REST endpoints and a Payment Gateway was launched for Baluwo in 10 labor days in 2018.
Return of Investment
Is it possible for a small company to be competitive? Yes. This ecommerce platform with 50,000 product images, 1,200 URLS of 750 words of original content on each page in 3 languages and Payment Gateway was launched in 3 months for Printlife in 2017.
Figure: Interactive chart including the percentage of time spent on each skill by year
Top 5 Final Customers:
Roles & Recommendations:
Feel free to contact his coworkers about their recommendations
[2018-2020] Webmaster at Norwegian Air Shuttle
[2016-2018] Web Development & Marketing Automation at Grow&Fit
Pablo was responsible for the web development and the online sales of different partners on Grow&Fit′s catalogue during 2016-2018:
"He has been able not just to make friendly the relationship between programming and communication but also he has been able to make it in coordination with different departments, job positions and goals for B2B and B2C companies in Europe or America."Noelia Llorente as CMO of Baluwo
"It was pretty useful to have Jose Pablo in our web development team because of his deep understanding of the requirements from search engines and social media. He is also able to write clean code, keep calm and work hard to reach the team’s goals."Vicent Climent as CTO of Baluwo