Welcome to the Portfolio of José Pablo Fernández

Content Marketing & Social Media Management

Milestones Pablo was two times 1st place as content contributor during the worldwide Awards of OpenText - a canadian company with more than 10,000 employees. But there's much more if you want to follow me:

Key Knowledge:

Certified "Digital Marketing Diploma" by University of California, Irvine.
Advanced knowledge of marketing automation like Dlvr.it, Buffer or Hootsuite.
Advanced knowledge of HTML, CSS, JAVASCRIPT, CSS, PHP & MYSQL for the Landing Pages, Open Graph or Social Sharing Optimization.
Klout Score 50.

Top Activities:

Design, development and execution of workflows for content creation to ensure constancy and to ensure each asset fits properly within each channel.
Research and identify the topics and keywords more likely to be query by the target audience.
Regular writer and blogger on digital marketing, advanced analytics, and data-driven decisions.
Drive viral traffic through long-form articles, visual resources, recommended tweets, podcasts, sharing tools, XML, RSS Feeds or iTunes.
Profuse use of personas and use cases on both creativity and copywriting of the content - always based on research of product development.
Design, development and execution of campaigns based in personas within social networks including copywriting, or landing pages of the posts that were shared on social media with tools like Dlvr.it, Buffer or Hootsuite.
Profuse use of product images and visual resources as recommended by Amazon.
Monitor evolution of hashtags scores with Topsy, SocialMention, Google Trends or Keyword Difficulty.
Development for Google Maps API, Google Shortener API, AddThis API.
Development for advanced segmentation of remarketing on Google Adwords, Facebooks Ads or Twitter Ads.
Use cases that can be used also for Search Engine Optimization.
Development of back-end applications for data source integration. Data was coming from Search Console, Google Analytics, Eloqua and Salesforce and visualized with CHART.JS to show 360º of each marketing campaign.
Audit, monitor, analyze and report through alerts, scheduled dashboards or custom reports when needed.

Additional Expertise:

Call now +34 661048548

Figure: Interactive chart including the percentage of time spent on each skill by year

Top 5 Final Customers:

Webmaster for Norwegian Air Shutter

Web Application Service at Adobe Campaign

Front-End & Ecommerce for Casa del Libro

Front-End & Ecommerce for El Corte Inglés

Marketing Campaign for Natura

Top 5 Certifications:

World's Leading Low Cost Airline Website

Best UX Award by Fundación ONCE

B2B Master by Oracle

Digital Marketing Diploma by University of California, Irvine

Best Content Contributor by Opentext

Videos:

Content Marketing

How can you merge the product's benefits with the user's intent on Google? These blog series were optimized for Search Engines but also offered as a conclusion a small presentation of the solutions provided by OpenText Analytics. Each page had additionally up to 10 small visual/quotes to share though Social Media.

Conversion Rate

Does a promotional content help to increase the Conversion Rate if is shown above the fold? Yes. This environment was launched in 4 labor hours to answer that relevant business question for Norwegian Air Shuttle in 2019.

Time To Market

Is it possible to reduce Time To Market of a Web Application to 10 labor days? Yes. This Web Application with 15 REST endpoints and a Payment Gateway was launched for Baluwo in 10 labor days in 2018.

Return of Investment

Is it possible for a small company to be competitive? Yes. This ecommerce platform with 50,000 product images, 1,200 URLS of 750 words of original content on each page in 3 languages and Payment Gateway was launched in 3 months for Printlife in 2017.

Gallery:

Real Success Stories on Content Marketing & Social Media Management Ordered by Date

Social Media Marketing & Engagement Rate, 2019

Content Marketing: How to reach a bigger audience for your own campaigns, 2017

Content Marketing: How to increase acquisition with the use cases of the product to sell, 2017

Copywriting & Content Marketing for Opentext Analytics, 2016

Copywriting, Design & Social Media Marketing for Opentext Analytics, 2016

Search Engine Optimization, Copywriting & Infographics for Quiterian Analytics, 2011

Search Engine Optimization, Copywriting & Social Media Marketing for Opentext Analytics, 2016

Social Media Marketing & Evangelist Klout Score, 2016

Social Media Marketing & Personal Klout Score, 2016

Social Media Marketing: Research, Schedule & Analysis

Social Media Marketing for Opentext Analytics, 2016

Social Media Marketing for Opentext Analytics, 2016 / Awards

Social Media Marketing for Opentext Analytics, 2016 / Organic Followers

Social Media Marketing & Google Adwords Campaigns Analysis, 2015

Social Media Marketing & Linkedin Ads Campaigns Execution & Analysis

Management of Social Media Marketing for Quiterian Analytics, 2011

Photography & Design of Ecommerce from Apple Store

Photography & Design of Ecommerce on Global Print & Ship

Photography & Design of Ecommerce on ReadOnTime

Photography & Design of Ecommerce on Vodafone

Infographics

Infographic for Campaign "Top 10 Financial Analytics Trends" by OpenText, 2016

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Job Titles & Roles:

Feel free to contact his colleagues through LinkedIn:

[2018-2020] Webmaster at Norwegian Air Shuttle

Pablo helped to Norwegian Air Shuttle to reach the "World's Leading Low Cost Airline Website" award two years in a row while taking to the next level the solutions provided by CMS, CSS & JAVASCRIPT. They did it in collaboration between multiple Information Technology & Creative Services teams based in Oslo, New York & Barcelona. You can contact with Julio Alcolea or Nicola Riva for more datails.

He has programming knowledge and digital communication experience. He is a curious person and that helps him to complete his competencies, which he not only fulfills, but also uses to propose solutions beyond what is directly requested. He defends his opinions by proactively providing data and reasons with education, respect and empathy. Doesn't need much supervision.

Nicola Riva as Director of Ecommerce at Norwegian Air Shuttle

[2016-2018] Web Development & Marketing Automation at Grow&Fit

Pablo was responsible for the web development and the online sales of different partners on Grow&Fit′s catalogue during 2016-2018:

Responsible for the Baluwo website application - connections to REST server were developed with additional tools using JQUERY, PHP & MYSQL.
Responsible for the ecommerce, web mobile applications & use cases for Search Engine Optimization in Printlife - in this case Prestashop was customized with additional applications using JQUERY, PHP & MYSQL.

"He has been able not just to make friendly the relationship between programming and communication but also he has been able to make it in coordination with different departments, job positions and goals for B2B and B2C companies in Europe or America."

Noelia Llorente as CMO of Baluwo

"It was pretty useful to have Jose Pablo in our web development team because of his deep understanding of the requirements from search engines and social media. He is also able to write clean code, keep calm and work hard to reach the team’s goals."

Vicent Climent as CTO of Baluwo

MORE RECOMMENDATIONS

[2011-2016] Digital Manager, Strategist & Analyst at Quiterian, Actuate & OpenText

Pablo was responsible for the highest revenue of the organic traffic and the highest performance of the front-end behavior to acquire and nurture qualified leads in United States, Canada & Europe for an advanced analytics software now owned by OpenText while reporting to the Head of Marketing.

"Jose Pablo develops and executes digital campaigns for global and regional audiences and is creative, diligent, and responsive. He is adept at driving social engagement working with available content. I would recommend him for any role that requires a mix of technical skills with strong digital and social marketing experience."

Dana Guthrie as Marketing Director of OpenText Analytics

"I have seen during that time how he encouraged and boost results from the teams, taking marketing automation to the next level in one side, but also making web applications more likely to be optimized for search engines. I do recommend him also because of his motivation when he analyze and work under pressure - always bringing data to prove his results at the end."

Josep Arroyo as Director of BIRT Analytics

[2003-2010] Web Development, Digital Marketing & Webmaster at Todoebook

Pablo was responsible for the front-end of up to 20 online bookstores including El Corte Inglés or Casa del Libro, its digital marketing for 30,000 subscribers and its customer service workflows to acquire and nurture customers while reporting to the Head of Marketing.

“Jose Pablo Fernandez worked for our company and he showed enormous skills while he was developing our goals together with his colleagues”

Luis Abril as President of Todoebook

Call now +34 661048548

Send me a message!

You can also Skype with @webmarkez or call now to (+34) 661 048 548. I will be glad to contact you back!

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