Marketing Automation & Email Campaigns
Portfolio of José Pablo Fernández
Milestones Pablo found on 2016 that: the highest is the position of the email opener, the highest is the likelihood to open it in a small device. He did that while tracking the devices target audience of email campaigns in Google Analytics, so he helped the company to improve their email templates. Nurture Campaign for BIRT Analytics Free Trial, for instance, reached an amazing 0,80% of Bounce Rate, 25% of Open Rate and 4,72% of Click-Through Rate. According to benchmarking from Mailchimp, these results are 200% better than the average by companies of "Software & Web".
Figure: Interactive chart including the percentage of time spent on each skill by year