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Marketing Automation & Email Campaigns by Jose Pablo Fernandez in Barcelona
Welcome to the Portfolio of José Pablo Fernández

Marketing Automation & Email Campaigns

Portfolio of José Pablo Fernández

Milestones Pablo found on 2016 that: the highest is the position of the email opener, the highest is the likelihood to open it in a small device. He did that while tracking the devices target audience of email campaigns in Google Analytics, so he helped the company to improve their email templates. Nurture Campaign for BIRT Analytics Free Trial, for instance, reached an amazing 0,80% of Bounce Rate, 25% of Open Rate and 4,72% of Click-Through Rate. According to benchmarking from Mailchimp, these results are 200% better than the average by companies of "Software & Web".

Key Knowledge:

Top Activities:

Additional Expertise:

  1. Web Development & API Connections ›
  2. User Experience & Front-End Development ›
  3. Search Engine Optimization & Link Building ›
  4. Marketing Automation & Email Campaigns ›
  5. Paid Traffic & Advanced Remarketing ›
  6. Advanced Analytics & Reporting ›
  7. Content Marketing & Social Media Management ›
  8. Research, Strategy & Growth Hacking ›

Figure: Percentage of time spent on each skill by year

Top 4 Final Customers:

Front-End & Ecommerce for UNED Front-End & Ecommerce for UNED
Front-End & Ecommerce for Casa del Libro Front-End & Ecommerce for Casa del Libro
Front-End & Ecommerce for El Corte Inglés Front-End & Ecommerce for El Corte Inglés
Marketing Campaign for Natura Marketing Campaign for Natura

Top 4 Certifications:

Best UX Award by Fundación ONCE Best UX Award by Fundación ONCE
B2B Master by Oracle B2B Master by Oracle
Digital Marketing Diploma from University of California, Irvine Digital Marketing Diploma by University of California, Irvine
Best Content Contributor by Opentext Best Content Contributor by Opentext

Roles & Recommendations:

Feel free to contact his coworkers about their recommendations

[2016-2018] Web Development & Marketing Automation at Grow&Fit

Pablo was responsible for the web development and the online sales of different partners on Grow&Fit′s catalogue during 2016-2018:

  1. Responsible for the Baluwo website application - connections to REST server were developed with additional tools using JQUERY, PHP & MYSQL.
  2. Responsible for the ecommerce, web mobile applications & use cases for Search Engine Optimization in Printlife - in this case Prestashop was customized with additional applications using JQUERY, PHP & MYSQL.
Noelia Llorente

"He has been able not just to make friendly the relationship between programming and communication but also he has been able to make it in coordination with different departments, job positions and goals for B2B and B2C companies in Europe or America."

Noelia Llorente as CMO of Baluwo
Vicent Climent

"It was pretty useful to have Jose Pablo in our web development team because of his deep understanding of the requirements from search engines and social media. He is also able to write clean code, keep calm and work hard to reach the team’s goals."

Vicent Climent as CTO of Baluwo


[2011-2016] Digital Manager, Strategist & Analyst at Quiterian, Actuate & OpenText

Pablo was responsible for the highest revenue of the organic traffic and the highest performance of the front-end behavior to acquire and nurture qualified leads in United States, Canada & Europe for an advanced analytics software now owned by OpenText while reporting to the Head of Marketing.

Dana Guthrie

"Jose Pablo develops and executes digital campaigns for global and regional audiences and is creative, diligent, and responsive. He is adept at driving social engagement working with available content. I would recommend him for any role that requires a mix of technical skills with strong digital and social marketing experience."

Dana Guthrie as Marketing Director of OpenText Analytics
Josep Arroyo

"I have seen during that time how he encouraged and boost results from the teams, taking marketing automation to the next level in one side, but also making web applications more likely to be optimized for search engines. I do recommend him also because of his motivation when he analyze and work under pressure - always bringing data to prove his results at the end."

Josep Arroyo as Director of BIRT Analytics

[2003-2010] Web Development, Digital Marketing & Webmaster at Todoebook

Pablo was responsible for the front-end of up to 20 online bookstores including El Corte Inglés or Casa del Libro, its digital marketing for 30,000 subscribers and its customer service workflows to acquire and nurture customers while reporting to the Head of Marketing.

Luis Abril

“Jose Pablo Fernandez worked for our company and he showed enormous skills while he was developing our goals together with his colleagues”

Luis Abril as President of Todoebook



How to automatically make shorter your custom links for the marketing campaigns

Web application and payment gateway for Baluwo in 2018

Web application, payment gateway & use cases for Printlife in 2017

Send me a message!

You can also Skype with @webmarkez or call now to (+34) 661 048 548. I will be glad to contact you back!

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