Welcome to the Portfolio of José Pablo Fernández

Marketing Automation & Email Campaigns

Milestones Pablo found on 2016 that: the highest is the position of the email opener, the highest is the likelihood to open it in a small device. He did that while tracking the devices target audience of email campaigns in Google Analytics, so he helped the company to improve their email templates. Nurture Campaign for BIRT Analytics Free Trial, for instance, reached an amazing 0,80% of Bounce Rate, 25% of Open Rate and 4,72% of Click-Through Rate. According to benchmarking from Mailchimp, these results are 200% better than the average by companies of "Software & Web".

Key Knowledge:

Certified "B2B Master" by Oracle.
Advanced knowledge in Adobe Campaign, Salesforce Pardot, Oracle Eloqua or Marketo.
Advanced knowledge of JAVASCRIPT, HTML, CSS, PHP & MYSQL.
Advanced knowledge in Search Console, Google Analytics & Salesforce.

Top Activities:

Research the benchmark and the specific rates of the target audience.
Research and identify the best filters and queries to get the right segmentation using Eloqua, Marketo, Pardot or Emailvision.
Design, develop and execute ongoing email campaigns to nurture the leads with additional and related content.
Email optimization to ensure the lowest bounce rate and the highest open rate or click-through rate in any device.
Design & Development of responsive email templates taking care of the HTML, CSS, social sharing & tracking for the analysis.
Custom email campaigns workflows with simple PHP & MySQL.
SMS Marketing with MySQL & CM.
Coding for advanced segmentation of remarketing on Google Adwords, Facebooks Ads or Twitter Ads.
Design, development and execution of workflows of content creation to ensure constancy and to ensure each asset fits properly within each channel.
Use cases that can be used also for Search Engine Optimization.
Profuse use of A/B testing, analytics and reporting.
Audit, monitor, analyze and report through alerts, scheduled dashboards or custom reports when needed.
Development of back-end applications for data source integration. Data was coming from Search Console, Google Analytics, Eloqua and Salesforce and visualized with CHART.JS to show a 360º insight of each marketing campaign.

Additional Expertise:

Call now +34 661048548

Figure: Interactive chart including the percentage of time spent on each skill by year

Top 5 Final Customers:

Webmaster for Norwegian Air Shutter

Web Application Service at Adobe Campaign

Front-End & Ecommerce for Casa del Libro

Front-End & Ecommerce for El Corte Inglés

Marketing Campaign for Natura

Top 5 Certifications:

World's Leading Low Cost Airline Website

Best UX Award by Fundación ONCE

B2B Master by Oracle

Digital Marketing Diploma by University of California, Irvine

Best Content Contributor by Opentext

Videos:

Tracking

How to automatically make shorter your custom links for the marketing campaigns?

Conversion Rate

Does a promotional content help to increase the Conversion Rate if is shown above the fold? Yes. This environment was launched in 4 labor hours to answer that relevant business question for Norwegian Air Shuttle in 2019.

Time To Market

Is it possible to reduce Time To Market of a Web Application to 10 labor days? Yes. This Web Application with 15 REST endpoints and a Payment Gateway was launched for Baluwo in 10 labor days in 2018.

Return of Investment

Is it possible for a small company to be competitive? Yes. This ecommerce platform with 50,000 product images, 1,200 URLS of 750 words of original content on each page in 3 languages and Payment Gateway was launched in 3 months for Printlife in 2017.

Gallery:

Real Success Stories on Marketing Automation & Email Campaigns Ordered by Date

Marketing Automation: Monitoring, Analysis & Reporting

Email Marketing A/B Testing Analysis & Reporting

Email Marketing Drip Analysis & Reporting

Marketing automation of campaigns for Opentext Analytics, 2016

Marketing Automation: Openers of email by device on Google Analytics, 2016

Copywriting, Design and Email Marketing for Todoebook, 2008

Responsive Templates

Sending an email is easy but Return of Investment of the email is not that easy. The right goal, the right segmentation, the right template or the right landing page are critical.

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Job Titles & Roles:

Feel free to contact his colleagues through LinkedIn:

[2018-2020] Webmaster at Norwegian Air Shuttle

Pablo helped to Norwegian Air Shuttle to reach the "World's Leading Low Cost Airline Website" award two years in a row while taking to the next level the solutions provided by CMS, CSS & JAVASCRIPT. They did it in collaboration between multiple Information Technology & Creative Services teams based in Oslo, New York & Barcelona. You can contact with Julio Alcolea or Nicola Riva for more datails.

He has programming knowledge and digital communication experience. He is a curious person and that helps him to complete his competencies, which he not only fulfills, but also uses to propose solutions beyond what is directly requested. He defends his opinions by proactively providing data and reasons with education, respect and empathy. Doesn't need much supervision.

Nicola Riva as Director of Ecommerce at Norwegian Air Shuttle

[2016-2018] Web Development & Marketing Automation at Grow&Fit

Pablo was responsible for the web development and the online sales of different partners on Grow&Fit′s catalogue during 2016-2018:

Responsible for the Baluwo website application - connections to REST server were developed with additional tools using JQUERY, PHP & MYSQL.
Responsible for the ecommerce, web mobile applications & use cases for Search Engine Optimization in Printlife - in this case Prestashop was customized with additional applications using JQUERY, PHP & MYSQL.

"He has been able not just to make friendly the relationship between programming and communication but also he has been able to make it in coordination with different departments, job positions and goals for B2B and B2C companies in Europe or America."

Noelia Llorente as CMO of Baluwo

"It was pretty useful to have Jose Pablo in our web development team because of his deep understanding of the requirements from search engines and social media. He is also able to write clean code, keep calm and work hard to reach the team’s goals."

Vicent Climent as CTO of Baluwo

MORE RECOMMENDATIONS

[2011-2016] Digital Manager, Strategist & Analyst at Quiterian, Actuate & OpenText

Pablo was responsible for the highest revenue of the organic traffic and the highest performance of the front-end behavior to acquire and nurture qualified leads in United States, Canada & Europe for an advanced analytics software now owned by OpenText while reporting to the Head of Marketing.

"Jose Pablo develops and executes digital campaigns for global and regional audiences and is creative, diligent, and responsive. He is adept at driving social engagement working with available content. I would recommend him for any role that requires a mix of technical skills with strong digital and social marketing experience."

Dana Guthrie as Marketing Director of OpenText Analytics

"I have seen during that time how he encouraged and boost results from the teams, taking marketing automation to the next level in one side, but also making web applications more likely to be optimized for search engines. I do recommend him also because of his motivation when he analyze and work under pressure - always bringing data to prove his results at the end."

Josep Arroyo as Director of BIRT Analytics

[2003-2010] Web Development, Digital Marketing & Webmaster at Todoebook

Pablo was responsible for the front-end of up to 20 online bookstores including El Corte Inglés or Casa del Libro, its digital marketing for 30,000 subscribers and its customer service workflows to acquire and nurture customers while reporting to the Head of Marketing.

“Jose Pablo Fernandez worked for our company and he showed enormous skills while he was developing our goals together with his colleagues”

Luis Abril as President of Todoebook

Call now +34 661048548

Send me a message!

You can also Skype with @webmarkez or call now to (+34) 661 048 548. I will be glad to contact you back!

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