Webmarkez: Portfolio of Jose Pablo Fernandez Call now +34 661048548

Mastering technology to reach the sales goals


Portfolio of José Pablo Fernández

Nice to meet you, this is José Pablo Fernández
Download Call now +34 661048548

Top 10 Milestones:


Learn more about this Milestone 2017

Paid Traffic & Advanced Remarketing: Pablo helped to launch 4 campaigns in Facebook Ads, Twitter Ads & Google Adwords including its 40 differents segmentations, ads and landing pages for 10 different countries in 10 labor days to finally reach an amazing 25% of Click Through Rate and 12% of Goal Conversion Rate - which in this case was "Add To Cart" for Baluwo. Learn more

Learn more about this Milestone 2017

Web Development & API Connections: Pablo helped to reach a record of “Time To Market” while developing of a website application with 15 REST endpoints without documentation and its Payment Gateway just in 10 labor days for Baluwo. First sale was on April 2017 and there’s still an average of 10 sales every day after the first 12 months. Learn more

Learn more about this Milestone 2017

Search Engine Optimization & Link Building: Pablo helped to a digital magazine with more than 13,000 users per month to successfully recover from a Google penalization and 80% of the users are now coming from organic queries on Google Search for Entrelíneas. Learn more

Learn more about this Milestone 2017

User Experience & Front-End Development: Customized ecommerce was published just in 3 months with 50,000 product images, 1,200 URLS of 750 words of original content on each page in 3 languages plus a easy-to-use Wizard with Prestashop, PHP & MYSQL for Printlife. Learn more

Learn more about this Milestone 2016

Content Marketing & Social Media Management: Pablo was two times 1st place as content contributor during the worldwide Awards of OpenText - a canadian company with more than 10,000 employees. Learn more

Learn more about this Milestone 2016

Research, Strategy & Growth Hacking: The company reached 10 times more new qualified leads reusing old content as organic posts than what was reached with new paid campaigns while Pablo was working on the ongoing campaign “Daily Post Program” for OpenText in 2016. Learn more

Learn more about this Milestone 2016

Advanced Analytics & Reporting: Pablo developed a web application for reporting of integrated data coming from Search Engine, Google Analytics, Eloqua and Salesforce using 10 different charts showing evolution and the option to segment by date, country and lead source and the option to download the data in CSV. This took him 10 labor days while he working for OpenText. Learn more

Learn more about this Milestone 2015

Search Engine Optimization & Link Building: Pablo helped to increase up to 10 times the total of click at Google Search Result Page, for queries like "columnar database" (69.62) or "big data analytics examples" (69.65) while he was working on Actuate - a software company in Silicon Valley. Learn more

Learn more about this Milestone 2015

Marketing Automation & Email Campaigns: Pablo found on 2016 that: the highest is the position of the email opener, the highest is the likelihood to open it in a small device. He did that while tracking the devices target audience of email campaigns in Google Analytics, so he helped the company to improve their email templates. Nurture Campaign for BIRT Analytics Free Trial, for instance, reached an amazing 0,80% of Bounce Rate, 25% of Open Rate and 4,72% of Click Through Rate - according to Mailchimp benchmarking, this results are duplicating the improvements of the average by companies of "Software & Web". Learn more

Learn more about this Milestone 2012

User Experience & Front-End Development: UX & Front-End Award is given by Spanish foundation Fundación ONCE to Amazon, FNAC and a HTML/CSS interface that Pablo designed and developed while he was working at the pioneer online bookstore named Todoebook in 2009. Decision was made, as mentioned by the foundation, "based on their analysis of accessibility, images, margins, colors and scripts". Learn more

Figure: Percentage of time spent on each skill by year

Top 4 Final Customers:


Front-End & Ecommerce for UNED Front-End & Ecommerce for UNED
Front-End & Ecommerce for Casa del Libro Front-End & Ecommerce for Casa del Libro
Front-End & Ecommerce for El Corte Inglés Front-End & Ecommerce for El Corte Inglés
Marketing Campaign for Natura Marketing Campaign for Natura

Top 4 Certifications:


Best UX Award by Fundación ONCE Best UX Award by Fundación ONCE
B2B Master by Oracle B2B Master by Oracle
Digital Marketing Diploma from University of California, Irvine Digital Marketing Diploma by University of California, Irvine
Best Content Contributor by Opentext Best Content Contributor by Opentext

Select a skill to learn more


Roles & Recommendations:


Feel free to contact his coworkers about their recommendations

[2016-2018] Web Development & Marketing Automation at Grow&Fit

Pablo was responsible for the front-end development and the online sales of different partners on Grow&Fit′s catalogue during 2016-2018. [1] Responsible for the Baluwo website application - connections to REST server were developed with additional tools using JQUERY, PHP & MYSQL. [2] Responsible for the ecommerce, intranets, copywriting & photography in Printlife -in this case Prestashop was customized with additional applications using JQUERY, PHP & MYSQL.

Vicent Climent

"It was pretty useful to have Jose Pablo in our web development team because of his deep understanding of the requirements from search engines and social media. He is also able to write clean code, keep calm and work hard to reach the team’s goals."

Vicent Climent as CTO of Baluwo
Dana Guthrie

"Jose Pablo develops and executes digital campaigns for global and regional audiences and is creative, diligent, and responsive. He is adept at driving social engagement working with available content. I would recommend him for any role that requires a mix of technical skills with strong digital and social marketing experience."

Dana Guthrie as Marketing Director of OpenText Analytics

SHOW MORE RECOMMENDATIONS

[2011-2016] Digital Manager, Strategist & Analyst at Quiterian, Actuate & OpenText

Pablo was responsible for the highest revenue of the organic traffic and the highest performance of the front-end behavior to acquire and nurture qualified leads in United States, Canada & Europe for a advanced analytics software now owned by OpenText while reporting to the Head of Marketing.

It has been long road so let me start with my current position in 2018. I'm responsible for the front-end development and the online sales of different partners on Grow&Fit′s catalogue since 2016.

Josep Arroyo

"I have seen during that time how he encouraged and boost results from the teams, taking marketing automation to the next level in one side, but also making web applications more likely to be optimized for search engines. I do recommend him also because of his motivation when he analyze and work under pressure - always bringing data to prove his results at the end."

Josep Arroyo as Director of BIRT Analytics
Noelia Llorente

"He has been able not just to make friendly the relationship between programming and communication but also he has been able to make it in coordination with different departments, job positions and goals for B2B and B2C companies in Europe or America."

Noelia Llorente as CMO of Baluwo

[2003-2010] Web Development, Digital Marketing & Webmaster at Todoebook

Pablo was responsible for the front-end of up to 20 online libraries including El Corte Inglés or Casa del Libro, its digital marketing for 30,000 subscribers and its customer service workflows to acquire and nurture customers while reporting to the Head of Marketing.

Luis Abril

“Jose Pablo Fernandez worked for our company and he showed enormous skills while he was developing our goals together with his colleagues”

Luis Abril as President of Todoebook

Videos:


Baluwo: Beta version of Website Application and Payment Gateway (2018)


Printlife: Product Development, Ecommerce and Payment Gateway (2017)


SHOW MORE GALLERIES

Send me a message!


You can also Skype or call now to (+34) 661 048 548. I will be glad to contact you back!

By submitting this form you accept the Privacy Policy

Webmarkez supports the right to privacy, including the rights of individuals to control the dissemination and use of personal data that describes them, their personal choices, or life experiences. Webmarkez is committed to protecting Personal Data of the users of our Website. Webmarkez supports domestic and international laws and regulations that seek to protect the privacy rights of such individuals.

"Personal Data" means any information about an identifiable individual. It includes, without limitation, information relating to identity, gender, address, telephone number, e-mail address and date of birth.

This Policy statement outlines our principles with respect to Personal Data collected, processed and used via our Website (the "Website").

The Website is owned and operated by Joé Pablo Fernández Morales. Carrer Monstserrat, 33, 1. 08140 Caldes de Montbui. Barcelona (Spain). (+34) 661 048 548. From a data privacy perspective this means that Webmarkez is data controller.

Personal Data you provide us and purpose of our collection processing and use of your Personal Data.

All Personal Data you provide us is processed fairly and lawfully.

We are committed to ensuring that your Personal Data is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the Personal Data we collect.

All the Personal Data you provide us is stored in a secure computing environment protected by secure firewalls to prevent unauthorized access.


Back to Top | Contact me!